Comments on: Authentication Helps Deliverability http://www.mailchimp.com/blog/authentication-helps-deliverability/ MailChimp, email marketing, and monkeys! Thu, 18 Mar 2010 10:44:44 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Ken Takahashi (Vice President, Global Channels at Return Path, Inc.) http://www.mailchimp.com/blog/authentication-helps-deliverability/comment-page-1/#comment-1700 Ken Takahashi (Vice President, Global Channels at Return Path, Inc.) Thu, 25 Sep 2008 22:27:05 +0000 http://www.mailchimp.com/blog/authentication-helps-deliverability/#comment-1700 The message to the email marketing community cannot be any more clear. If you are sending high volume email and not authenticating ... what are you waiting for? There is a clear shift in the ISP community and you need to get ahead of it. Most of the new anti-spam solutions are being developed on top of authentication - the time is now. ~Ken Takahashi Vice President, Global Channels Return Path, Inc. The message to the email marketing community cannot be any more clear. If you are sending high volume email and not authenticating … what are you waiting for? There is a clear shift in the ISP community and you need to get ahead of it. Most of the new anti-spam solutions are being developed on top of authentication – the time is now.

~Ken Takahashi
Vice President, Global Channels
Return Path, Inc.

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