Comments on: A/B Split Testing – Does it Help Email Marketing? http://www.mailchimp.com/blog/ab-split-testing-does-it-help-email-marketing/ MailChimp, email marketing, and monkeys! Fri, 20 Nov 2009 22:25:50 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Robert Stanley http://www.mailchimp.com/blog/ab-split-testing-does-it-help-email-marketing/comment-page-1/#comment-3549 Robert Stanley Mon, 06 Apr 2009 13:23:04 +0000 http://www.mailchimp.com/blog/ab-split-testing-does-it-help-email-marketing/#comment-3549 The series B looks like better sales copy. Split testing email is a nice feature but a well written sales letter will always perform. It would be interesting to see more information regarding subject lines. That is where the rubber meets the road.... @robertmstanley The series B looks like better sales copy. Split testing email is a nice feature but a well written sales letter will always perform.

It would be interesting to see more information regarding subject lines. That is where the rubber meets the road….

@robertmstanley

]]> By: Subject lines III: Branding | The Marketr http://www.mailchimp.com/blog/ab-split-testing-does-it-help-email-marketing/comment-page-1/#comment-2405 Subject lines III: Branding | The Marketr Sun, 21 Dec 2008 13:24:09 +0000 http://www.mailchimp.com/blog/ab-split-testing-does-it-help-email-marketing/#comment-2405 [...] recently, MailChimp evaluated the results of numerous A/B tests and [...] [...] recently, MailChimp evaluated the results of numerous A/B tests and [...]

]]> By: Subject lines I: Length | The Marketr http://www.mailchimp.com/blog/ab-split-testing-does-it-help-email-marketing/comment-page-1/#comment-2404 Subject lines I: Length | The Marketr Sun, 21 Dec 2008 13:22:46 +0000 http://www.mailchimp.com/blog/ab-split-testing-does-it-help-email-marketing/#comment-2404 [...] the mantra of subject line length. MailChimp, for example, reviewed a host of campaign stats and found [...] [...] the mantra of subject line length. MailChimp, for example, reviewed a host of campaign stats and found [...]

]]> By: Should Retail Email Sell Or Inform? | MailChimp Blog http://www.mailchimp.com/blog/ab-split-testing-does-it-help-email-marketing/comment-page-1/#comment-2258 Should Retail Email Sell Or Inform? | MailChimp Blog Wed, 10 Dec 2008 11:58:31 +0000 http://www.mailchimp.com/blog/ab-split-testing-does-it-help-email-marketing/#comment-2258 [...] and it’s unbelievably easy and automatic.  Even a little fun. And people who use it get better results than people who don’t. It’s called A/B testing, and here’s how it works. Spread [...] [...] and it’s unbelievably easy and automatic.  Even a little fun. And people who use it get better results than people who don’t. It’s called A/B testing, and here’s how it works. Spread [...]

]]> By: Light & Dark http://www.mailchimp.com/blog/ab-split-testing-does-it-help-email-marketing/comment-page-1/#comment-1571 Light & Dark Fri, 29 Aug 2008 23:31:28 +0000 http://www.mailchimp.com/blog/ab-split-testing-does-it-help-email-marketing/#comment-1571 I'd be interested to know what the results were for the "losing" versions as well - ie how much lower than the average were the losers? I'm assuming for this A/B testing, a smaller segment of the list is being used for the split test, then the winner being sent to the balance of the list? (As opposed to split-testing the whole list?) P. I’d be interested to know what the results were for the “losing” versions as well – ie how much lower than the average were the losers?

I’m assuming for this A/B testing, a smaller segment of the list is being used for the split test, then the winner being sent to the balance of the list? (As opposed to split-testing the whole list?)

P.

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