Comments on: 95% of problems come from newsletters, not promotions

By: Priscilla

Priscilla — Fri, 09 May 2008 19:21:00 +0000

Unfortunately, I’ve spent a long time on the other side of the fence, trying desperately to convince the powers that be that we should really clean up these newsletter templates and their associated lists.

I’m trying to preach the Permission Marketing gospel everywhere I go, but it’s a hard message to sell in today’s business environment where most companies still see email marketing as free and a mailing list as expendable.

However, I’ve often had very good success by being able to present in the conference room the numbers and research you guys do. So thanks for doing it because it’s more helpful than you know!

By: Ben

Ben — Thu, 08 May 2008 22:12:47 +0000

Thanks, Priscilla. In your comment, you pretty much summed up about 7 years of my abuse desk experience in one paragraph. Nice.

By: J.D.

J.D. — Thu, 08 May 2008 21:53:18 +0000

And since newsletters keep coming every week or every month, it’s much more obvious to the recipient when their unsubscribe request has been ignored.

By: Priscilla

Priscilla — Thu, 08 May 2008 21:28:23 +0000

Great post. My experience in email marketing has been the same exact thing. I find that most promotional messages are treated very carefully, recipients chosen wisely, templates well designed, and landing pages crafted for maximum conversions. However it’s these monthly or bi-monthly newsletters that are thrown together for the last minute because they “have to go out” to a list that is old, never cleaned, and was created long before double opt-in became the industry standard.

At any rate, thanks for your great blog and wonderful tips. I am constantly learning from you guys and you have a stellar product.