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Email Marketing, Business & Monkeys

6 Comments

    • Francis Booth says:

      Apologies for being off topic – but what’s with the redesign? The old MailChimp design was refined and enticingly quirky, but still felt reliable. This new fascia looks plan-jane corporate.

      Seriously, you guys have got a fantastic logo in the lil’ chimp… the stock-image girl is a step backward I feel. To qualify my comments, I am a professional graphic designer. Apologies for the mini-rant, but I really liked what you had before.

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    • adam says:

      I actually agree with Francis. I know this was mentioned before… but I feel like your mojo was in the monkey stuff. Why so serious?

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    • Ben says:

      Hi Francis and Adam, thanks for your input.

      Before I talk about the logo and the stock art lady, it’s important to keep in mind that our public website serves a different purpose than the back-end application.

      The chimp is in full glory on the back-end application (where your big stuffy clients and customers can’t see him). And we’re actually working on adding a little *more* monkey-mojo to the interface for you soon.

      But on the *public* website, we comb our hair, and tuck our shirts in a little. That way your clients and bosses don’t freak when you tell them what product you chose for their email marketing.

      That being said, we’re actually working on an updated chimp mascot (for use in marketing, and the back-end). We’re updating the chimp to be “fun” but more, “fun for grownups.” Our logotype needs a little updating too. Working on it.

      And the lady? All I can say about her is: According to our research, visitors to MailChimp.com are actively comparing us to ONE major competitor out there. They want the stability of that particular company, but “minus the evil and ugly.” If you can guess who they are (big clue in the headline next to the lady’s face), open their website, then open ours, and compare them side by side. We’re making a statement there, and it’s got some attitude IMHO.

      So that’s the background for you. Moving forward, the public-facing identity is going to be “cleaned up” a little, and the back-end interface is going to be a little more monkey-rific.

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    • A.M. says:

      My two cents, I appreciate the tucked shirt & the backend MC. I’m a small biz trying to be cheap, definately not easy, jsut $ conscience. So thanks for all your good info & insights.

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    • Phil Fusco says:

      Several of the key links on this page do not function. In fact, having moseyed around the site for an hour or 2, I’d say that a good 30-50% of substantive, non-trivial links are in that category. Maybe it was a “redesign” that wasn’t properly QC’d, but this is NOT rocket science.

      I’ve worked with interns and other junior employees. For one of them to go through the site like an exterminator would go through a house to rid it of some pest WOULD be educational for him/her and make your product much less slipshod-LOOKING – I know you’re a class operation, but it’s like a man with an expensive attractive suit walking around with an open zipper.

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      • Ben says:

        Thanks, Phil. There was a massive redesign, and we did go back and 301-redirect all links that were major sources of traffic. Since then, we’ve been monitoring 404 errors, and then systematically fixing. Will FWD your comments on to the team to fix the 3 links on this article.

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