Close (X)

Blog

Email Marketing, Business & Monkeys

3 Quick Email List Segmentation Examples

October 10th, 2008 | by Ben

Jeanne Jennings from ClickZ has some excellent tips on segmenting your email list (Really Simple E-mail Segmentation). For example:

  1. Segment by most recent subscribers
  2. Segment by “inactive” subscribers
  3. Segment by people who opened, but did not click.

Segmentation sounds like it could be a little complicated, so it’s understandable why some people avoid doing it. But they’re really missing out. We recently ran a study (See: Effects of List Segmentation) on how segmentation can help your email marketing, and found that overall, it can improve your open and click rates by over 14%.

Also, MailChimp makes segmentation super easy. We thought we’d put together 3 quick videos that show our customers how they can do what Jeanne Jennings recommends…

Video #1: Segment on most recent subscribers

Video #2: Inactive members of your list

Video #3: People who opened, but did not click a recent campaign

Spread the monkey love:
  • TwitThis
  • Digg
  • Facebook
  • del.icio.us
  • Reddit
  • StumbleUpon
  • description
  • Google
  • LinkedIn
  • Ma.gnolia
  • MisterWong
  • Netvouz
  • NewsVine
  • Slashdot
  • Technorati
  • YahooMyWeb
  • BlinkList
  • Design Float
  • Mixx
  • Pownce
  • Propeller
  • Webnews.de

Posted in Emarketing, Business, MailChimp News, Stats, Tips, Tricks, Best Practices, Using MailChimp | 5 Comments »

5 Comments

    • steve selfors says:

      Nice site and cool looking tool. FYI you have many broken links on your site. For example “Mobile Friendly” on the Features page. The videos on the segmentation page don’t work either. Looks like Flash is biting your butt.

      Reply to this comment
    • Mark Bennedick says:

      I’ve found when segmenting lists that the subscriber count doesn’t work most of the time. You select the parameters and a lot of the time is just goes to zero rather than the right number of subscribers.

      Is there a fix for this soon or is there some sort of sensitive order of doing this so the back end works as it should.

      Reply to this comment
      • Ben says:

        Hi Mark, there haven’t been any other similar reports of problems that I’m aware of. Could it be that your segmentation criteria is actually resulting in zero? I’d screenshot the segment you’re trying to create, then send it to help -at- mailchimp -dot- com.

        Reply to this comment

Leave a Reply

* indicated required
http://www.mailchimp.com/nonrestrictiveocean.php