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Triggered Anniversary Email Idea

Published November 13th, 2009 by Ben

Happy anniversary email -- from your camera?

Everybody knows by now that you can use email autoresponders to send a birthday greeting to your customers (here’s a tutorial on sending belated birthday autoresponders). But why not pick a big-ticket item from your store, and send a triggered “happy anniversary” email? While you’re at it, throw in some useful tips for the customer, some feedback/social links, and upsell opportunities (in that order).

Click the thumbnail to zoom in on an example I put together in a few minutes.

No need to do this for every item in your store (that’d get annoying fast). Just pick one or two big ones, setup the autoresponder, then just put it on autopilot.

Related: Target emails by purchase activity, MailChimp Autoresponders, MailChimp API. This blog post inspired by this article from Loren McDonald.

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Posted in Emarketing, Business, Tips, Tricks, Best Practices, Using MailChimp

How To Market Your Etsy Shop with MailChimp

Published November 12th, 2009 by Amy

We’ve just posted a 36-page guide for Etsy Sellers that takes you through everything you need to know about marketing your Etsy Shop with MailChimp.

I know you might be thinking, ‘But, Amy, I make things by hand. I’m all about the DIY movement. Why would I do email marketing?’

I’ve got good news. Creating your own email newsletters is totally DIY marketing. Plus, it is actually really effective. Unlike paid advertising or annoying SPAM emails (which we hate) your newsletter is sent only to a list of people who have asked (by signing up) to receive it.

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Posted in Emarketing, Business, Tips, Tricks, Best Practices, Using MailChimp

How to send automated coupon followup

Published November 9th, 2009 by Ben

Question: “I would like to send an email to a customer 1 week after they signup with my e-commerce site. This email has a coupon to use on the e-commerce site to get a discount. Some users might use this coupon and some won’t. After another week I would like to send a reminder to customers who did not use this coupon.”

Yes, you can do this with Autoresponders, Segmentation, and some API tweaking…

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Posted in Using MailChimp

Adding File Attachments to MailChimp Email Campaigns

Published November 9th, 2009 by Ben

A lot of people have been asking us lately how to attach files to their MailChimp campaigns (like a PDF, Word Doc, etc).

Thing is, we really can’t let people attach ginormous 2-meg files and then send out to 50,000 people on their list. It’s not an optimal experience for the recipient (let alone the ISPs out there) and the bandwidth costs would be ridiculous.

We used to tell people to take their file and upload it to their own web server, then come back to MailChimp and link to that file.

But now we have a way to do all that from inside MailChimp…

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Tags: attachments
Posted in Using MailChimp

Unlock special deals from MailChimp’s Buddies

Published November 6th, 2009 by Ben

Under the Account page in your MailChimp account, there’s a “Discounts” link:

If you know the secret code, it unlocks some cool discounts on useful stuff…

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Posted in MailChimp News

Campaign & Account Notifications

Published November 6th, 2009 by Ben

Some of our customers have been asking for an automatic email notification to tell them when their campaign’s been sent. They just want a little extra confirmation and feedback. So we added that in our recent upgrade, plus a weekly account status email:

To turn them on, go to your Account Settings -> Contact Info

and check the boxes for the alerts you want.

You can also get alerts via RSS using Chimp Chatter, and you can access stats about campaigns on your iPhone.

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Posted in MailChimp Upgrade, Using MailChimp

MailChimp’s Guide for Bloggers

Published November 4th, 2009 by Mark

We recently published a 32-page guide for bloggers that covers everything you’d ever want to know about promoting your blog with MailChimp. It’s jam-packed with step-by-step tutorials, helpful tips and other useful information. So, why should bloggers be concerned about email?

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Posted in MailChimp News, RSS, Tips, Tricks, Best Practices, Using MailChimp

364 Free Holiday Email Templates Available

Published November 3rd, 2009 by Ben

364 new HTML email templates for the holidays added to MailChimp

A little while back, we partnered with TemplateZone to provide MailChimp customers with 101 free HTML email templates. It was downloaded over 25,000 times, so we think people are liking this application.

We’re excited to announce that they just added 364 more holiday templates for MailChimp customers, completely free!

All you have to do is go download the holiday add-on pack and install it…

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Posted in MailChimp Upgrade

How to Reactivate Inactive Subscribers

Published November 3rd, 2009 by Mark

Last week, Ben blogged about how MailChimp allows you to segment your mailing list by activity. He gave several good examples of how you can use the tool effectively, but I’d like to show you how to use it to reactivate inactive subscribers and remove subscribers who don’t want to be on your list.

If you’ve ever received a subscription to a magazine, you know that as you approach the end of your subscription, you start receiving letters in the mail about renewing your subscription. And it’s never just one: You get a series of letters, all designed to move you to action. It may seem like overkill, but there’s good research showing that a renewal series is more effective at retaining subscribers than a single renewal notice. Renewals can get lost, thrown away, or forgotten in a pile of mail. Sending a series of renewals increases the likelihood that a subscriber will renew if he desires, or that he’ll make an active decision not to renew.

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Tags: email list segmentation, unsubscribe
Posted in Deliverability, Tips, Tricks, Best Practices, Using MailChimp