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Email Marketing, Business & Monkeys

Unlock special deals from MailChimp’s Buddies

Published November 6th, 2009 by Ben

Under the Account page in your MailChimp account, there’s a “Discounts” link:

mailchimp-partner-discounts

If you know the secret code, it unlocks some cool discounts on useful stuff…

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Campaign & Account Notifications

Published November 6th, 2009 by Ben

Some of our customers have been asking for an automatic email notification to tell them when their campaign’s been sent. They just want a little extra confirmation and feedback. So we added that in our recent upgrade, plus a weekly account status email:

status-emails

To turn them on, go to your Account Settings -> Contact Info

and check the boxes for the alerts you want.

You can also get alerts via RSS using Chimp Chatter, and you can access stats about campaigns on your iPhone.

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MailChimp’s Guide for Bloggers

Published November 4th, 2009 by Mark

chimp_bit_175x226.shkl

We recently published a 32-page guide for bloggers that covers everything you’d ever want to know about promoting your blog with MailChimp. It’s jam-packed with step-by-step tutorials, helpful tips and other useful information. So, why should bloggers be concerned about email?

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364 Free Holiday Email Templates Available

Published November 3rd, 2009 by Ben

More than 300 new HTML email templates for the holidays added to MailChimp

364 new HTML email templates for the holidays added to MailChimp

A little while back, we partnered with TemplateZone to provide MailChimp customers with 101 free HTML email templates. It was downloaded over 25,000 times, so we think people are liking this application.

We’re excited to announce that they just added 364 more holiday templates for MailChimp customers, completely free!

All you have to do is go download the holiday add-on pack and install it…

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How to Reactivate Inactive Subscribers

Published November 3rd, 2009 by Mark

Last week, Ben blogged about how MailChimp allows you to segment your mailing list by activity. He gave several good examples of how you can use the tool effectively, but I’d like to show you how to use it to reactivate inactive subscribers and remove subscribers who don’t want to be on your list.

If you’ve ever received a subscription to a magazine, you know that as you approach the end of your subscription, you start receiving letters in the mail about renewing your subscription. And it’s never just one: You get a series of letters, all designed to move you to action. It may seem like overkill, but there’s good research showing that a renewal series is more effective at retaining subscribers than a single renewal notice. Renewals can get lost, thrown away, or forgotten in a pile of mail. Sending a series of renewals increases the likelihood that a subscriber will renew if he desires, or that he’ll make an active decision not to renew.

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Target Emails by Purchase Activity

Published November 2nd, 2009 by Ben

You can now segment your MailChimp lists based on purchase activity (product purchase, amount spent, or product category):

segment-by-ecomm360

Segment your list based on customer purchase activity

There are several different ways you can use this new segmentation feature…

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Linking to YouTube, Blip.tv and Vimeo in MailChimp

Published October 30th, 2009 by Amanda

thm_youtubemergeEverybody wants to embed videos into their HTML emails. The sad truth is they break more often than not. There are promising developments here and there (and Mark Brownlow has a great roundup here).

But the fact of the matter is the safest thing you can do is generate a screenshot of your YouTube video player, insert that image into your email, then link it to your actual video landing page.

It’s a miserable process that we just made easier with our YouTube (and Blip.tv and Vimeo) merge tag…

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Sending GoToWebinar Invitations Easier With MailChimp

Published October 30th, 2009 by Ben

gotomeeting-logoIf you use GoToMeeting to host webinars, we just made it one-click-easy to send invitations to your MailChimp subscribers.

We’re really excited about this one, because it’s our first integration-via-bookmarklet we’ve ever tried.

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Thanksgiving Subject Line Research

Published October 29th, 2009 by Ben

While tinkering around with some holiday email ideas, I plugged the words “Thanksgiving” and “Turkey” into our new subject line suggester:

thanksgiving-subject-lines

Obviously these subject lines are a little obfuscated, but you can get a lot of ideas from this tool…

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