Email Marketing, Business & Monkeys
Published February 5th, 2010 by Ben
Now you can now simply check a box in MailChimp, and we’ll automatically translate your email content for you with Google Translate. How do we know which language your recipients speak? That’s actually the easy part. We’ve been detecting your subscribers’ language preferences and then auto-translating your signup forms for quite some time.
Now, we’ll handle your email content too. Here’s how you do it…
Published February 4th, 2010 by Amanda
When MailChimp first started out, it was designed specifically for web designers and the way they think. That logic was reflected in the process for setting up a campaign– starting with a header image, based on a grid, and with the notion that our users would have an idea for the overall look and feel they were looking to achieve.
We’ve revamped the template gallery and and added the Design Genius in V5 to make it easier to get started sending emails with MailChimp, whether you’re a web designer or not. Much like the iTunes Genius feature, our Design Genius is built to encourage and help guide discovery– beautiful template layouts, color combinations, and a whole world of possibilities. It allows you to get a feel for the final email you’re creating before you even begin! With visual suggestions and options galore, you’ll be sending your first campaign in no time.
Published February 3rd, 2010 by Amanda
Flickr is one of the most well known online photo sharing networks for both amateurs and professionals. And because they’ve been around since 2004, it’s also one of the most widely used.
In the MailChimp V5 release, we’ve made it super easy to link your Flickr photos to your MailChimp account, pull them into your image gallery, and use ‘em in your email campaigns. Read the rest of this entry »
Published February 3rd, 2010 by Ben
Our inbox inspector will tell you if your email will get blocked by spam filters.
But diagnosing the exact reason your email was blocked can be extremely difficult.
The only way to really figure out why your message was blocked is to systematically test each variable: change your subject line, and send another test email. Go check all your test accounts. Did it get blocked again? Well, change this link. Still blocked? Change another link. Wasn’t your links? Swap out the images. Not it? Change your content. Over and over, till you find the culprit. Then, do all that again for the next spam filter. Complete p.i.t.a.
So we automated all that with our new Delivery Doctor tool. Push one button, and we’ll automagically slice and dice and analyze your email and run dozens of tests until we find the root of your block.
Then, we tell you what to fix…
Published February 3rd, 2010 by Ben
Thanks to our built-in geolocation service, we can pinpoint the approximate location and timezone of your subscribers.
Which means you can now schedule your MailChimp campaigns to automagically deliver based on each subscriber’s timezone.
No more timezone differences! 9am means 9am now, whether you’re on the east coast or west coast. Or anywhere on the globe, really.
We call this new feature TimeWarp, and here’s how it works…
Published February 3rd, 2010 by Ben
Geolocation tracking added to MailChimp
We’ve been scheming at this TimeWarp idea for a long time now. But in order to make that work, we first had to get geolocation data for our users’ subscribers. That took a while to collect and add to our system. For the uninitiated, here’s an article from ReadWriteWeb where they dream about the possibilities of a geolocation-enabled twitter. Here’s one trendy way twitter ended up using geo, and here’s a fun article on how Foursquare got kind of catty over Yelp’s entry into geo.
So geo’s kind of a big thing. Apparently. We just needed it to make email marketing a little better.
Anyway, after we got TimeWarp working, we decided to add geolocation as a segmentation option too. So you can now send a targeted campaign to subscribers inside a 150 mile radius around any point on the globe.
Here’s how that works…
Published February 1st, 2010 by Ben
MailChimp v5 officially went live across 240,000 accounts at 1am ET this morning. We’ll be blogging about it all in more detail shortly, but here’s a list…
Published January 27th, 2010 by Ben
In late 2008, MailChimp Labs began Project Omnivore. Our goal was to build a massively scalable tool for our abuse team that could predict bad behavior.
The experiment started with an nVidia Tesla supercomputer, then grew to a cluster of Amazon EC2 servers running a genetic optimization program for 2 weeks nonstop, running over 61 trillion email data comparisons.
This article shares some of the results of our experiment, and where the technology is taking us…
Published January 25th, 2010 by Ben
We recently introduced a new RSS-to-email merge tag: RSSITEM:SHARE
Using this tag allows your subscribers to share individual articles in your RSS feed, as opposed to sharing the entire email newsletter. So if your code looks like this:
your final emails will look like *this:
Published January 22nd, 2010 by Amanda
If you’re a frequent MailChimp user, you likely will have noticed that we often create special login screens to commemorate holidays or other significant occasions. This past Monday, January 18th was Winnie the Pooh Day. In typical MailChimp fashion, we wanted to do something special to celebrate it.
Linda Eliasen, one of the creative minds that dwells in our in-house DesignLab, created this fantastic tribute to A. A. Milne and E. H. Shepard. Come take a peek and see what it takes to create one of our unique, custom login pages!
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