MailChimp

Warning Signs Your Client Is A Spammer

Over the years, we’ve had to shut down a lot of creative agencies for their clients’ bad email marketing practices: sloppy list management, poorly designed emails, purchased lists, and old lists. These bad practices get the client---and the agency---reported for spamming, and sometimes they get blacklisted. In some cases, we’ve seen their mistakes tarnish their reputation and follow them even when they move around from server to server, or switch email marketing services. Luckily, most email marketing nightmares like this are preventable. You just need to know what the warning signs are, and how to deal with them.

What's Inside:

Here's what we'll cover in this free guide:

• The definition of spam, and why you should worry if your client actually asks you for the definition of spam.
• How spam complaints work (feedback loops, blacklists, etc)
• Common mistakes that clients force agencies into making
• Common mistakes agencies make all on their own
• Industries that generate the most spam complaints
• Ways you can spot a "dirty" email list from a client
• How to do a quick background check on your client's email practices
• Ways you can confront your client about bad list practices (without losing the project)