MailChimp

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MailChimp Getting Started Guide

Welcome to MailChimp! Here's a handy list we put together to help you get your account up and running quickly. This is just a short checklist of our major feautures to get you started using our system. For an indepth guided walkthrough we recommend attending one of our webinars. Sign up here! There are several sessions to choose from every week.

What are the system requirements for MailChimp?

MailChimp is a browser-based service. There is no software to install, so it works on both Mac and PC. Check here for details on browser compatibility.

1. Setup a List

The very first thing you should do is setup a managed list. This is because you can't really create and send an email campaign until you have a list to send it to.

Why do I need to set up a list first?

• So the account can be reviewed for compliance with our TOS and the Federal Can-Spam act
  • Review Requirements
  • Write a Good Permission Reminder
  • We don’t sell or allow purchased lists
• So we can populate your footer Learn More
• So we can help you design based on your website Learn More

How to work with Lists

• Create a new list
• Setting up list data and import
• Segment for targeted sending

What Not to Do

• Don’t upload an Excel (.xls) file directly.

2. Setup a Campaign

Now that you have a list to send an email to, let's create an email!

• How to create a campaign

Tips for working with Campaigns

• Tips for Editing Content
• Add your postal address to your campaign, it’s required!

What Not to Do

• Don’t Use Word!
• Avoid spammy content

3. Reports

We'll show you how many times you opened and clicked in the test campaign, how many bounces you got, and more.

• What do the delivery numbers mean?
• How Open Tracking Works
• Exporting and Sharing Reports

Next Steps

• How to Buy
• Advanced Options
• API Information
• Further Resources