MailChimp

Your First Email Marketing Project

If you’re a web designer, and you’ve been put in charge of your very first email marketing gig, we wrote this for you. It’s a list of all the things you need to consider when you work on (and bill for) an email marketing project. We’ll take you step-by-step through what it takes to get your client’s email campaigns out the door.

Background Information

Over the years, we’ve seen a lot of web designers tackle their first email marketing campaign for a client. The most common mistake we see is when a designer assumes an email campaign is a design project. They design a nice email in Photoshop, slice and dice it into HTML with Dreamweaver, and they start looking for the “Send” button. Big mistake. Email marketing projects should be treated like---well, email marketing projects. And in this guide, we outline all the steps.

What's Inside

Here's what's we'll cover:

• The 4 phases of an email marketing project
• Handy troubleshooting charts to flush out common HTML email bugs
• Basic tips for HTML email template design
• Going beyond pretty emails and designing for the entire subscription experience
• Opportunities for ongoing email marketing consulting with your clients