MailChimp

Designing, Coding and Delivering HTML Email

This free, 65-page guide covers all the basics for delivering bulletproof HTML emails. It's perfect if you're new to email marketing, and you want a crash course (on everything). We'll cover how HTML emails work, so you can have a basic understanding of the fundamentals. Then, we'll dive into technical stuff (design and coding HTML emails) then best practices, deliverability (dealing with spam filters), and how to track your email marketing performance.

What's Inside the Guide:

Everything you ever wanted to know about sending email newsletters and email marketing campaigns. We'll give you answers to these common questions:

• How do HTML emails work, and why do they keep breaking when I try to send them through my own email program (Microsoft Outlook, Apple Mail, Entourage, etc)?
• How do I insert or attach pictures in my HTML email newsletters?
• What tools and software do I need to create HTML emails?
• What are some basic guidelines for designing HTML emails?
• What makes a good HTML email design?
• How do spam filters work, and how can I avoid getting my emails trapped?
• Which email programs will work with my HTML emails, and which won't?
• How can I test and troubleshoot my email designs?
• How do I track opens and clicks in my email campaigns?
• What do all the spam laws mean, and can I get in trouble with email marketing?