MailChimp

How To Create an Email Marketing Plan

So, you've decided to do some email marketing. That is great! Email is growing fast as one of the most effective tools for generating interest and sales for your business. But, how do you create email communications that succeed? One thing you can do is sit down and create a marketing plan for your email campaigns.

We've created this short and painless How-To Guide for Creating An Email Marketing Plan. Download the guide and get started.

What's Inside the Guide:

• Introduction
• Step 1: Defining Your Readers
• Step 2: Determining Your Purpose
• Tips on Creating & Gathering Content
• Step 3: Outline Your Goals
• Step 4: Determine Your Email Frequency
Step 5: Create a Timeline