Add Google Analytics Tracking To Your Email Campaigns

If you use Google Analytics on your website, you can actually track clicks from your MailChimp email campaigns all the way to purchases on your website. Google Analytics can generate reports that show you how well your MailChimp email campaigns drive sales! Normally, you'd have to manually tag every link in your email campaign with some special identifiers (see what we mean). MailChimp will do all this automagically for you.

How To Integrate MailChimp With Google Analytics

First, make sure you have your Google Analytics account setup on your website, and that it's setup to track conversions. It basically involves placing special code snippets throughout your website, and then on your order confirmation pages (if you haven't done this yet, here's more information about Google Conversion Tracking). It's really cool if you or your techies can get "goal values" in place, so that you can see exactly how much each conversion was worth.

After you've got conversion tracking setup in your Google Analytics account, here's how to integrate a MailChimp campaign into your Google Analytics stats:

Activate the free add-on:

Then for each campaign, check the "Google Analytics" box:

That's it. Just check the box and we'll automatically add the campaign title, date of creation, and medium (all the variables that Google Analytics needs) into every link in your email campaign. If you want, you can manually change the "title" tag. Otherwise, we'll just pull the information from your campaign.

After you send your email campaign, check your Google Analytics stats:

1. Log in to Google Analytics.
2. Click on "Traffic Sources"
3. Select "All Traffic Sources"
4. Using the "Show:" pulldown sort by "medium"
5. Click on the "MailChimp" medium
6. You'll see all your different MailChimp campaigns.
7. From here, you can click the "Goals" tab to see how many people

Other Useful Resources:

• Free Email Marketing Guide
• Inbox Inspector: Generate screenshots of your email designs in all the major email programs, test all the major spam filters and email firewalls, and scan for spammy keywords in one click.

Case Study:
How NavySeals.com integrates their MailChimp campaigns with Google Analytics and saves a boatload of time
Read Case Study

• Signup for Google Analytics
• Conversion Tracking Basics
• Tagging Links (manually)

• 1-click Spam Checker and Email Preview
• Stats for Power Users
• A/B Email Tester

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