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Turn Emails into Revenue

Win new customers with the #1 email marketing and automations brand* that recommends ways to get more opens, clicks, and sales.

Convert with email & SMS automations

An iPhone displaying the message, "You left this in your cart!" Illustrated to its left is an abandoned cart flow. An iPhone displaying the message, "You left this in your cart!" Illustrated to its left is an abandoned cart flow.

Boost orders and customer lifetime value with AI-powered automations that personalize emails and SMS based on behavioral data*.

Create relevant content faster

A template for a new product launch, with text selected that reads "Introducing our all-purpose bottle! Use during or after a workout, and it'll keep you hydrated." Below the selected text, a prompt bar for Intuit Assist reads "Type in your prompt or select from menu..." A template for a new product launch, with text selected that reads "Introducing our all-purpose bottle! Use during or after a workout, and it'll keep you hydrated." Below the selected text, a prompt bar for Intuit Assist reads "Type in your prompt or select from menu..."

Effortlessly create on-brand content with generative AI tools, and choose from expertly designed templates.

Simplify segmentation

A prompt bar reading "Find contacts that are likely to purchase a new product." Around the prompt bar are images of customers' faces.

Target customers with advanced logic like buying behavior, engagement, and predicted segments.

Optimize with analytics & reporting

A laptop showing the beta for Mailchimp's Metrics visualizer, with a bar graph showing click rates for the last 12 months, grouped by campaign. A laptop showing the beta for Mailchimp's Metrics visualizer, with a bar graph showing click rates for the last 12 months, grouped by campaign.

Analyze performance with reports, funnel visualizations, and industry benchmarking

Get started easily with a personalized product tour

An onboarding specialist is here to help you get started with confidence—it’s included with a paid plan.*

A small business owner reaching out to her Mailchimp Onboarding Specialist.
Start your free trial today

Best Value

Best Value

Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Dedicated Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Best Value

Best Value

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-coded and Pre-built Email Templates
  • Multivariate & A/B Testing
  • Enhanced Automated Customer Journeys
  • Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Best Value

Best Value

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Personalized Onboarding

  • Predictive Segmentation

  • Campaign Manager

Best Value

Best Value

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • A/B Testing

  • Basic Automated Customer Journeys

  • Onboarding

  • Predictive Segmentation

  • Campaign Manager

*
See Free Trial Terms

*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.

Learn more

Generate up to 4x more orders* with Customer Journey Builder automations

Web browser shows Customer Journey Builder automations with recommended actions for an abandoned cart.

Web browser shows Customer Journey Builder automations with recommended actions for an abandoned cart.

Convert more customers at scale

Drive more traffic and sales by setting up automations that trigger emails based on customer behavior with our Customer Journey Builder.

Example of pre-built automation to engage customers: customer makes purchase, wait 1 week, send Feedback Request.

Example of pre-built automation to engage customers: customer makes purchase, wait 1 week, send Feedback Request.

Discover new ways to automate

Get a head start with pre-built journeys that help you cross-sell your products, recover abandoned carts, re-engage existing customers, and win new ones.

Example of automated email for maximum engagement: send to abandoned cart customer with the subject line Forgot something?

Example of automated email for maximum engagement: send to abandoned cart customer with the subject line Forgot something?

Keep your emails relevant and your brand growing

Deliver personalized emails based on their buying behavior, survey responses, chat interactions, and support tickets to promote loyalty and growth.

Keep customers ready to buy with engaging content

  • Learn how your emails compare to the top-performing campaigns in your industry and get data-driven suggestions for improving your copy, imagery, and layout.

  • Our Creative Assistant will help you stand out by using AI to create custom designs for your brand.

  • Mailchimp helps you achieve data security and privacy standards for your customers.

Get up to 88% more revenue* with our Customer Lifetime Value and Likelihood to Purchase segments

Example customer profile rated 4/5 stars and tagged Local Customer, New Customer, and Opens Emails.

Example customer profile rated 4/5 stars and tagged Local Customer, New Customer, and Opens Emails.

Mailchimp will help you focus on your most loyal and valuable customers.

Example of variety of customer tags for segmenting customers, targeting specific groups, and optimizing engagement.

Example of variety of customer tags for segmenting customers, targeting specific groups, and optimizing engagement.

Predict who’s likely to buy again

Create segments of customers based on their lifetime value and likelihood to purchase.

2 side-by-side sales emails offering the same 10% discount, but with customized messaging to target specific segments.

2 side-by-side sales emails offering the same 10% discount, but with customized messaging to target specific segments.

Build customers for life

Use our intelligent predictions to tighten your targeting strategy, strengthen customer relationships, and drive repeat sales.

Bring in more data, drive more growth with our integrations