About MailChimp

MailChimp has over 15,000 customers, manages over 65,000 opt-in lists containing over 75 million subscribers, and we deliver millions of emails a day. We strive to make MailChimp easy and affordable enough for a small business to get started, but powerful enough for a large company that's looking for an enterprise level solution. That philosophy is why we attract so many organizations from all over the globe, ranging in diversity from Mozilla Firefox to Chumby, from PeachPit Press to Harvard University, and from American Airlines to Dee Snider's House of Hair. The common bond is they all want a powerful email marketing solution that helps them get their work done.

What Makes MailChimp Different?

Innovation. For Everybody.
MailChimp doesn't believe in "dumbing things down." We make complicated stuff simple and usable.

We're known for our powerful, innovative features that anybody can use (like email list segmentation, our patent-pending Automated A/B split tester, Google Analytics integration, campaign preview and spamscore checking) without needing a "rocket scientist" or an "account executive" to show you how to do it. If you already have a team of rocket scientists, we've got a powerful API you can use to link MailChimp with your internal databases and applications (and we don't charge you for using that API, either). If you need specialized help with MailChimp, we have a worldwide network of MailChimp Experts you can hire.

Good Design. For Everybody.
We don't think you should settle for 1,000 ugly built-in templates. We think you care about your branding, so we give you a set of infinitely-flexible layouts that you can easily customize to match your brand. It's as easy as point and click.

Oh yeah. Unless the product you're using is free, we don't think anybody has a right to stick their logos into your email footers.

One-click Simplicity.
We don't think you should have to navigate through 10 screens of building "random slice list segments" to perform an A/B test. You push a button, and we do the rest automagically. You don't have to manually insert code snippets for every link in your campaign to integrate your email marketing reports with Google Analytics. You push a button. You don't have to send tests to 30 different email programs to see how your email looks. You push the Inbox Inspector button. And it just works.

Smart Should Be Scalable.
We make web applications. We happen to think the whole point of web applications is to offer scalable solutions that millions of people can use. We think if you run a web application that requires sales people to sign customers up, and account executives to help customers click the "send" button, something is horribly, horribly wrong with your web application. We don't have a staff of hundreds of employees here. So far, we're 12. We think that's an indication of how easy our product is to use.

Our History (Where We Got The Funny Name)

We started out as a web development company (The Rocket Science Group) back in April 2000. We specialized in "nerdy stuff" like database-driven websites and web applications (before they were called "web applications") for companies like CNN, Coca-Cola, Arthritis Foundation, Worldspan, and Delta Airlines. We built a reputation for building quality applications that were "actually useful."

Then in 2001, we saw that some of our clients were having trouble sending HTML email newsletters to their customers. They basically had two options. They could somehow rig Microsoft Outlook to send an HTML email with broken links, broken images, and broken attachments, or they could pay thousands of dollars a month for some bloated enterprise-level service that was packed with features they never used and never understood.

We thought, "Sheesh, people are too busy running their businesses to learn how to code HTML emails. Email marketing is so easy, a monkey could be doing it for them." We put our pragmatic programming skills to work and built a simple tool that included everything our clients needed and nothing they didn't. We made it so easy, a human could use it.

Our clients loved it. So we made it available to the public. The word kinda spread. And the rest is history.

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