Brand Guide

MailChimp Brand Guide

Get all the assets in one place.

Since a lot of people like designing things for MailChimp we've decided to help out a little bit. Below are some things to get you started and represent MailChimp in the best light. Enjoy...

The MailChimp logo can be used as follows:

And not used it as follows:

Freddie is not our logo. I repeat, Freddie is not our logo. He's our mascot masterfully made by John Hicks. At the request of Freddie, full body shots should be no smaller than 100px by 100px and head shots no smaller than 75px by 75px. It's easy to get rushed and make a careless mistake here or there. However, sloppy crop jobs are getting Freddie down. Take a second to look over the following images and make sure Freddie's looking right.

We've made a collection of colors that really work for us. They contain Freddie's favorite hues and communicate our approach to serving the masses. Make sure you've downloaded and installed the MailChimp Color Palette.

Freddie Colors